Tuesday, 15 September 2009

Tape seal mailers

We have a relatively new product which we have added to our website under the Mailers section.

Tape seal mailers are suitable for laser and inkjet printing. They are an A4 mailer which is sealed by hand using tapeseals positioned on three sides of the form.


Simply print your message onto the tape seal mailer using your laser or inkjet printer, peel the tapeseals off, fold it in half and press to seal. The recipients address can be seen through the acetate window, so it is ready to distribute without the need for envelopes. The recipient simply tears along the perforated edges to open.

We do keep plain tape seal mailers in our stock. We can however also manufacture and supply bespoke tape seal mailers to your requirements.

Applications for tape seal mailers include:
Statements / Remittance Advices, Pay Advices, Registration Forms, PIN Mailers, Membership Renewals, P60 end of year tax documents, Letters

Tuesday, 26 May 2009

Recycled Paper

As a country we are becoming more aware of the environment, and the impact we are having on it. So how can we help reduce our pollution and preserve our environment?

Using Recycled and FSC Certified Papers are a very good place to start.

First we need to define these terms:

Recycled Paper is paper that has been produced from mill-broke, pre-consumer and post-consumer waste. ‘Genuine Recycled Paper’ is defined by containing the highest content of post-consumer waste.
Any recycled paper that carries the NAPM (National Association of Paper Merchants) Recycled Logo , will contain a minimum of 75% waste (This however excludes mill-broke waste).

FSC Certified Paper is paper which contains fibre from forest-friendly sources, which have been certified by the Forest Stewardship Council (FSC). FSC Certified papers may contain a combination of FSC fibres, post-consumer waste/recycled/reclaimed fibres or other fibres from controlled sources.


FAQ

What about Quality and Performance?

The development and improvement of the production of recycled paper, now means quality and performance is tied with that of Standard ‘Virgin’ Papers. There are some recycled brands which are classed as ‘top of the range’ e.g. 9Lives and Revive

Is Recycled Paper more expensive?

Recycled paper is now on a par with conventional paper prices. This is due to the increase in demand and the progression of the manufacturing of recycled papers.

How is Ink removed from Paper for Recycling?

Ink is not always removed from the paper, but allowed to break up into the pulp. This inevitably gives the recycled paper a greyish tinge.

Should you choose Recycled Papers?
(When deciding whether you would say ‘Yes’ or ‘No’, please take the following points in to account) :

1. We can reduce the amount of waste we are dumping into landfills. Landfills produce methane emissions which is in turn a contributor to global warming. Recycling paper means, reducing the waste we put in, increasing the time it takes to fill a landfill and therefore reducing the number of new ones created.

2. For the recycled market to continue we need to keep the demand for this type of material up. Without the recycled market and the promotion of it, we would find the production grinding to a halt.

3. We need to reduce the pressure put on forest resources by optimising the use of waste material available. Sustainable forestry’s are present but to deplete the use of virgin pulp completely we need to concentrate solely on using our own waste.

Friday, 3 April 2009

Promotional Products in the Recession

Promotional products are still a large part of business even in the midst of a recession.

The recession may have taken its toll on companies globally and on our marketing budgets, but promotional items are still very useful in good times and bad.

Some promotional items are used as everyday products such as mouse mats, pens and calendars. All of the previously mentioned items can be very cost effective and will not take a big slice out of your marketing budgets.

Nearly every person who owns a computer (apart from you laptop users) have a mouse mat. At Royale Graphics we produce calendar mouse mats each year for our customers and potential customers. They have proved to be very beneficial to our business over the years as they are an all year round advertising tool.
Everybody uses a pen throughout the day (maybe not as much as we used to before people discovered email) Again these are a good advertising tool and are extremely cost effective as they can cost very little. Calendars and CD Calendars are a useful advertising tool. Our favourites at Royale Graphics are CD Calendars as they are displayed on your desk all year round. (Also it may be due to the fact that CD Calendars are another part of Royale Graphics www.cdcalendars.co.uk). CD Calendars can display a different message to your customers on each month insert. This could be promoting your products, a discount on a certain product for that particular month, or just as an advertising tool for displaying your company details.

Promotional items are not only used to attract potential customers, but also to retain your existing customers. They show your clients that you business is still going strong and retain your market share.